“ Branded content must only contain music from the Commercial Music library. Here’s what TikTok posted in their help center: It’s ultimately the brand’s responsibility to obtain any necessary copyright, usage or licensing agreement. We’ve recently seen some brands and companies using personal accounts to avoid the restrictions on trending sounds and music, leaving themselves open to potential fines and a ban from TikTok altogether. Artists and record labels have recently been cracking down on the use of copyrighted music in commercial content, which believe it or not, includes sponsored influencer content! In order to protect yourself, the brand, and your relationships with brands, it’s best practice to use royalty-free music in all sponsored content.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |